Regional Sales Manager (RSM)
East African Lion Brands Manufacturing S.CAbout This Role
This position goes beyond simply managing a sales territory; it requires a leader who can orchestrate a complex network of distributors, area managers, and frontline teams to achieve aggressive growth targets for a major manufacturing brand. Based in Bishoftu/Dukem, the role likely oversees a significant geographic area, demanding constant travel and deep engagement with both the company’s supply chain and the local market dynamics. It is best suited for a sales professional who thrives on operational discipline and can translate high-level business goals into actionable plans for a large, dispersed team.
What the Requirements Say About This Role
The focus on managing distributor networks, stock control, and credit management signals that the ideal candidate is not just a hunter for new accounts but a strategic operator who understands P&L implications at the regional level. The requirement for 5-8 years of experience implies the company seeks someone who has moved beyond pure sales execution and has a proven track record of mentoring managers and optimizing route-to-market strategies. Expect the employer to prioritize candidates who can demonstrate measurable improvements in market share and distribution efficiency from previous roles.
How to Approach This Application
When applying, do not just list your sales achievements; instead, frame them around how you managed complex relationships (e.g., with distributors or internal teams) to drive sustainable growth. Emphasize any experience with performance KPIs like secondary sales, stock turnover, or credit risk management, as these are clearly central to the role. A strong application will include a brief example of how you corrected a underperforming sales region or resolved a distributor conflict.
Who This Role Suits
This role is best suited for an experienced sales leader who is comfortable with both strategic planning and hands-on field management, and who enjoys the challenge of working in a fast-paced consumer goods environment. Competition will be significant, as this is a senior, high-impact role with a well-established manufacturing company.
Job Purpose
The Regional Sales Manager (RSM) is responsible for driving sales growth, market share, and profitability within the assigned region. The role leads Area Sales Managers, distributor networks, and sales teams to ensure effective execution of sales strategies, distribution excellence, customer satisfaction, and achievement of business objectives.
Key Responsibilities
1. Achieve regional sales, volume, distribution, and profitability targets
2. Drive primary and secondary sales performance across all channels.
3. Lead, coach, and manage Area Sales Managers and distributor sales teams.
4. Monitor sales KPIs and implement corrective actions to improve performance.
5. Ensure effective distributor management, including stock control, forecasting, credit management, and profitability.
6. Develop and maintain strong relationships with key distributors, wholesalers, retailers, and customers
7. Conduct regular sales reviews and business performance evaluations.
8 Ensure timely order fulfillment and product availability across the region.
9. Analyze market trends, competitor activities, and customer insights to identify growth opportunities.
10. Collaborate with Supply Chain and Production teams to support accurate demand forecasting and sales planning.
11. Prepare and execute annual, quarterly, and monthly business plans.
12. Monitor regional sales reports and provide actionable recommendations to improve business performance.
Qualification and Experience
- BA Degree in Sales & Marketing Management, Business Administration, Management, Economics, or a related field.
- Minimum of 5 years of relevant FMCG sales experience.
- At least 4 years of experience as an Area Sales Manager or 2 year of experience as a Regional Sales Manager.
- Proven experience in distributor management, sales operations, and team leadership.
How To Apply
Candidates who are interested and fulfill the requirements shall submit their applications/motivation letters along with updated CV in one PDF/Word file via email: w.w.w.ethiojobs.net at by clearly marking the position title on the subject line Regional Sales Manager(RSM) before June 15/2026
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Regional Sales Manager (RSM)
East African Lion Brands Manufacturing S.C
