About This Role
This is a boots-on-the-ground sales execution role, not a desk job. You will be the person ensuring that Kegna Beverages’ marketing plans actually come to life in shops, bars, and retail outlets across Bonga. It suits a professional who enjoys being in the field, working directly with distributors and retailers, and has a practical mindset for logistics and brand visibility.
What the Requirements Say About This Role
The requirement for 2–4 years of field activation or sales support experience signals that the employer values real-world execution over academic theory. They are looking for someone who has already proven they can coordinate with multiple stakeholders—distributors, outlet owners, and internal teams—while keeping brand standards high. A Marketing or Business degree is expected, but your hands-on ability to solve on-the-ground problems will carry more weight.
How to Approach This Application
Focus your application on specific examples of activations or promotions you have managed from start to finish. Emphasize your experience coordinating logistics with third parties (distributors, vendors) and how you ensured consistent branding at the point of sale. The employer will prioritize candidates who can demonstrate measurable results, such as increased outlet traffic or improved POS compliance.
Who This Role Suits
This role is ideal for a mid-career professional with 3–5 years of experience looking to deepen their field sales and marketing activation skills in a fast-moving consumer goods (FMCG) company. Given the specific location and industry, competition is likely moderate, but strong local knowledge of Bonga and surrounding areas could be a differentiator.
Position: Market Activation Lead
Department: Commercial – Sales
Reports to: Distribution Coordinator
Work Location: Bonga
Position Purpose
Execute sales-led market activations and promotional programs at outlet level.
Main Duties and Responsibilities
- Execute approved market activations and promotions.
- Coordinate activation logistics with distributors and outlets.
- Ensure correct branding and POS execution.
- Report activation effectiveness and issues.
Knowledge, Skills, and Competencies
- Bachelor’s degree in Marketing or Business.
- 2–4 years of field activation or sales support experience.
How To Apply
Interested applicants can apply through Ethiojobs by clicking “Apply Here” green button
Deadline: ten consecutive days from the date of advertisement
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Market Activation Lead
Kegna Beverages S.C
