Senior Field Sales Engineer(Agricultural Machinery)

Job Summary :- The Senior Field Sales Engineer will lead the promotion and sales of agricultural machinery across Ethiopia by combining technical expertise with strong field-based sales execution. The role focuses on engaging commercial farms, unions, cooperatives, NGOs, and government-supported agricultural programs, while adapting solutions to local farming practices, financing constraints, and infrastructure realities.

Key Responsibilities :-

• Drive sales of tractors, harvesters, implements, and related machinery across the territory.

• Identify and develop business opportunities with: 

  • Commercial farms and large-scale investors 

  • Farmer cooperatives and unions 

  • NGOs and international development organizations 

  • Government agricultural programs and bureaus 

• Conduct on-site demonstrations in rural areas, showcasing machinery performance under local conditions 

• Advise customers on appropriate machinery selection based on land size, crop type (coffee, wheat, maize, sesame, etc.), and terrain

• Build and maintain long-term relationships with key stakeholders, including cooperative leaders and regional officials 

• Prepare quotations, tenders, and proposals, especially for institutional and NGO procurement processes 

• Support customers in accessing financing options (banks, leasing companies, government-supported credit schemes where available)

• Work closely with after-sales and workshop teams to ensure proper delivery, commissioning, operator training, and maintenance follow-up 

• Monitor competitor activities (e.g., Chinese, Indian, and Turkish machinery suppliers) and provide market intelligence 

• Represent the company at agricultural exhibitions, field days, and regional trade fairs 

• Ensure timely reporting of sales pipeline, forecasts, and field activities 

Performance Indicators (KPIs)

• Annual and quarterly sales revenue targets achieved 
• Number of tractors/machines sold per region 
• Growth in institutional (NGO/government/cooperative) sales 
• Customer satisfaction and repeat business 
• Effectiveness of field demonstrations and conversion rates 

Working Conditions

• Extensive travel across rural Ethiopia with up to 60% field time 
• Work in remote areas with limited infrastructure 
• Frequent overnight stays in regional towns 
• Intensive activity during peak agricultural seasons (planting and harvesting periods) 

Qualification and Skills

Education:-

• Bsc in Agricultural Engineering, Mechanical Engineering, or related field.

Experience:

• Minimum of 5–8 years of experience in agricultural machinery, heavy equipment, or automotive field sales in Ethiopia.

• Experience working with cooperatives, unions, or public/NGO procurement is highly desirable 

Skills 

• Strong understanding of Ethiopian farming systems and regional agricultural practices 

• Proven track record in achieving sales targets in a field-based role 

• Fluency in Afaan Oromo & Amharic is required; knowledge of other local languages is a strong advantage 

• Good working knowledge of Microsoft Office (Excel, Word, PowerPoint); CRM experience is a plus 

• Valid Ethiopian driving license with strong off-road driving capability 

Key Competencies

• Strong technical and practical understanding of agricultural machinery 
• Ability to translate technical features into economic value for farmers 
• Relationship-building with diverse stakeholders (farmers, unions, officials, NGOs) 
• Negotiation and tender management skills 
• Adaptability to rural field conditions and challenging environments 
• High level of initiative and accountability

How To Apply

Applicants who fulfill the above-mentioned criteria could submit detailed curriculum vitae along with supporting documents/credentials accompanied by cover letter addressing [email protected] with the subject line "Senior Field Sales Engineer ’’and submit within seven working days from April 14,2026 up to April 21,2026.